A skincare line relies on volcanic minerals for healthy skin


Armed with a team of experienced industry professionals, Fortify+ is using all of their resources to protect the environment while producing clean skincare products. The assortment of facial mists, serums, cleansers, wipes, masks, eye pads, moisturizers and eye creams are responsibly developed, produced and distributed, using natural ingredients and attention to healthy skin.

A teal ombre packaging of a skin care cream called Fortify+

All products in the lineup are vegan, cruelty free, alcohol free and made with 95% natural ingredients. The flagship ingredient is zeolite, a volcanic mineral that naturally fights germs and other pathogens with innate antimicrobial properties. When combined with nourishing probiotics, the resulting products perform a balancing act with the skin’s microbiome without the drying effects of commonly-used alcohol.  Additionally, the products include ingredients like aloe, hyaluronic acid and collagen.

Related: I-N Beauty relies on science and plants for hair and skincare solutions

A white dollop of cream from a white tube

“Everyone deserves to feel good about themselves,” said the company. “Whether you like to keep your care simple or are looking for something more in depth, Fortify+ offers you more solutions in every step for truly healthy skin.”

A white tube hovering over a white dollop

The products are available at many retailers, including Target, Walmart, Whole Foods, and Amazon. They are also available through the Fortify+ website where they offer value sets at a lower per-product price, alongside individual products. Moreover, they earned certifications through the Forest Stewardship Council (FSC), the Global Recycled Standard, Leaping Bunny and the Control Union. 

A teal ombre cream tube

Lastly, the company puts an emphasis on packaging with recyclable materials, both for products and for shipping. Many of their products are packaged in glass, while others are primarily contained in paper. The company has a goal to achieve 30% post-consumer recycled content for the few plastic vessels they do still use. Packaging is sourced from FSC-certified paper and plant-based inks. 

+ Fortify+

Images via Fortify+

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