Primitive + Modern Collide in the Venusia Jewelry Collection


A mixture of art and design, Elena Salmistraro’s Venusia jewelry collection for Alessi is an exploration of textures, colors, and geometries that are all enhanced through Italian workmanship. The name ‘Venusia’ is a take on Venus, the goddess of beauty. Pieces of jewelry can act as decorative elements that shield and protect the wearer, whether through religion, ritual, or personal aesthetic. The designer led with this age old thought.

light-skinned woman with shoulder-length light colored hair wearing a hot pink shirt and modern jewelry

Salmistraro created Venusia through what she refers to as the exploration of five “expressive strands” – Acta, Freesia, Edone, Trama, and Lorica. What followed was experimentation with metal processes, from laser cutting to Etruscan granulation. Primitive touches rub elbows with modern designs in Venusia, offering the wearer an original piece with exquisite detail. The resulting rings, bracelets, necklaces, and earrings show off the qualities of the metals through their interaction with light, which pick up on the details. The jewelry pieces are produced in stainless steel, are hypoallergenic, and embellished with gold and black PVD finishes.

light-skinned woman with shoulder-length light colored hair wearing a khaki shirt and modern jewelry

light-skinned woman with shoulder-length light colored hair wearing a black shirt and modern jewelry

light-skinned woman with shoulder-length light colored hair wearing a hot pink shirt and modern jewelry

light-skinned woman with shoulder-length light colored hair wearing modern jewelry

light-skinned woman with shoulder-length light colored hair wearing modern jewelry

modern necklace and ring on display on colorful plinths

modern earrings and ring on display on colorful plinths

modern bracelet and rings on display on colorful plinths

modern necklace and earrings on display on colorful plinths

modern necklace and earrings on display on white plinth

modern necklace and ring on display on colorful plinth

light-skinned woman with dark hair and a light blue head scarf wearings a royal blue top and modern jewelry

Elena Salmistraro

To learn more about the Venusia jewelry collection, visit ch.alessi.com.

Photography by Marco Pietracupa.

Kelly Beall is senior editor at Design Milk. The Pittsburgh-based graphic designer and writer has had a deep love of art and design for as long as she can remember, and enjoys sharing her finds with others. When undistracted by great art and design, she can be found making a mess in the kitchen, consuming as much information as possible, or on the couch with her three pets. Find her @designcrush on social.



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